Ginolis Ltd has been awarded the 9th IVAM Marketing Prize for its holistic marketing campaign for the launch of the Ginolis Lateral Flow Device Assembly (LFDA-3) system. The company’s campaign included multimedia, online and social media strategies, in addition to an international trade fair presence.
Ginolis was selected from a group of international high-tech companies that applied. The jury nominated three finalists from the pool of candidates. The two other finalists for the 9th IVAM Marketing Prize besides Ginolis Ltd. were previous year's winner Polytec Gmbh from Waldbronn, Germany, and HNP Mikrosysteme from Schwerin, Germany.
The jury consisted of five experts from the fields of microtechnology and marketing and their rating criteria were creativity, innovation, aesthetics, informative content, currentness, originality and the strategic, technical and target-group-specific approach.
The award presentation took place on March 23, 2017 after the IVAM High-tech Summit and the General Meeting of IVAM Microtechnology Network in Dortmund. More information can be found from IVAM webpages.